The SVA Subway Campaign has been one of New York City’s most enduring public art projects for six decades. With nearly 130 posters and growing, the collection has brought a steady stream of art by some 50 legendary artists to subway platforms throughout the city. The series dates back to the mid 1950, a time of growth for the College. Founder and Chairman Silas H. Rhodes had an idea about a way to recruit new students. Inspired by street posters in Paris by artists touting their exhibitions, he drew on his best resource—the high-profile artists on the faculty—to create posters to promote the school. Showcasing work by the likes of Ivan Chermayeff, Milton Glaser and George Tscherny, the eye-catching posters effectively let SVA speak for itself. Open till 26 November.